Ask a model for one beautiful image and it delivers. Ask for the same character in ten scenes, or the same style across a hundred assets, and you hit the wall that separates hobbyist output from professional pipelines.
Why teams feel it first
A solo creator needs one great frame. A team needs a system. Campaigns, storyboards and product lines all fail or succeed on the consistency of the set, not the brilliance of any single piece.
The tools catching up — reference editing, style locking, character persistence — are less glamorous than raw quality gains, but they're the ones that will decide whether AI imagery becomes a real production layer or stays a novelty.